Are we funny?
If you’ve been visiting our gyms for a while, you may have noticed occasionally there's a guy holding his extensive camera gear, filming a bunch of people doing strange things.
Let me explain...
Our motto is "Strong by Choice" as you know, but the image of "strong" traditionally can be on the daunting side.
True inner strength, we believe, should also consist of vulnerability, kindness and the ability to laugh at ourselves.
So the idea of our "Antic" videos was exactly that, making parody videos using the common clichés of the gym community, and not letting our egos take ourselves too seriously!
Turns out, we're not the only ones with an immature sense of humour. As those videos became a staple part of our marketing, our team members started to get recognized in public for being in these goofy videos!
We aim to tear down the daunting image of "strong" one Antic at a time, with the hopes of also adding some extra giggles into your day.
We seem to never run out of these ideas and have new videos weekly. Here are some of our recent favourites. (try not to cringe)
When you bring a newbie to the gym
Let me show you how to use this machine
"It's nice to be important but more important to be nice."